Key Lessons from Day Two

• Consensus about qualitative data is HARD
• Simplify, simplify, simplify
• There is a high cost in collecting and analysing data - you really have to consider what you're going to do with it!
• The simpler the analysis is, the more it seems to work

• Sally: Keep it simple
• Ray: Getting a detailed coding scheme that is reliable is very hard - possibly futile - BUT IT'S NOT THE ONLY WAY TO DO IT